6 Tips for Selling on Marketplaces (E143)

Notes:

* Marketplace Examples* Amazon https://sellercentral.amazon.com/* eBay https://ebay.com* Walmart https://supplier.walmart.com/* Category Specific* GunBroker - https://www.gunbroker.com/* Weapon Depot - https://www.weapondepot.com/

Marketplaces can be jet fuel, a fast way to scale or burn your business if you're not ready.

* Optimize the Product Listing* Today quality wins over quantity* No more 'spray and pray'* Spend time researching competitive pricing* Factor in all the costs* Monitor where you rank in the listing* Amazon - Search results then Buy Box* eBay - Search results* Over-invest in Customer Service* Seller reviews are prominently displayed* On Amazon, slow customer service response times are used against you* Nail Fulfillment* Use a 3PL* Never ship late (closely monitored on Amazon)* Follow the rules of the marketplace

Sponsors:

* Drip – Get a free demo of Drip using this coupon code!* Spark Shipping – Dropshipping Automation Software

Transcript:

Charles (00:00):

In this episode of The Businesso eCommerce I talk about tips for selling on marketplaces. This is the Business eCommerce Episode 145.

Charles (00:18):

Welcome to the Business of eCommerce. The show that helps eCommerce retailers start launch and grow the eCommerce business. I'm your host, Charles Palleschi. And I'm here today to talk about some of my tips for selling on marketplaces. So to start off marketplaces, I kind of think of them as jet fuel for any commerce seller, right? A lot of folks are selling on their own Shopify site, their own big commerce, their own Magento site somewhere. And at some point they decide to move their operations over to a marketplace to kind of add that as a way to enhance our augment, the current offering. And this can be done in many different ways. And I see a lot of sellers do this and the ones that do it right, can drastically increase the sales and the ones that kind of aren't ready for it have issues right out of the gate and can really cause actual problems for their business.

Charles (01:11):

So I want to outline a few tips on some do's and don'ts and just things that I've kind of found over time. So, first few marketplace examples. When we're saying marketplaces, we're talking some of the big ones, obviously Amazon, eBay, Walmart, that sort of thing. Also there's some specific marketplaces you'll find for different niches. So clothing has theirs, for instance, firearms, aren't allowed to be sold on some of the larger marketplaces, but there's folks like gun broker weapons, Depot, they have marketplaces just went bash. So even if you're selling a product that maybe can't be sold on Amazon, there usually are other places where it can be sold or just places, for instance, like clothing there's places where community sold better, right. Where folks are actually looking for that sort of product. So I'd always say first, do your research on what marketplaces are available.