Although advertising and word-of-mouth testimonials can play a big part in reaching the right customers, nothing compares to being able to connect with people face-to-face. This is where trade shows come into play. If you have a new product, technique or service to market, the right trade show can link you to the right audience to get your name out there and the leads you want. However, there is a lot more to exhibiting at a trade show than just showing up. A targeted message makes all the difference when competing with hundreds of other booths.

Presenters Diana Sanicki, Head of Marketing for Doka and AOE Senior Account Manager Kari Moosmann will discuss how every element of your tradeshow booth and any pre-show marketing efforts must all be carefully focused on selected messages and how wrapping these messages into a corporate theme will help get more traffic in your booth and connect you with your tradeshow attendees.