Transcreation is a hot topic and there are different translations of it. Some assume it is only for creative content, while some use this term as a synonym to localization. Others claim that translation is more verbatim, literal and closer to the source text as oppose to transcreation focuses more on the message, meaning and the audience. Old schools argue that all of the above are 50 shades of translation and by definition a good translator is expected to manage […]

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