Discover the best skincare for women 50+ as beauty insider Liz Martin (MYNE) reveals why traditional anti-aging advice is broken. This pro-aging approach to mature skin shows how to embrace your age and still look—and feel—amazing.

Liz Martin, the powerhouse behind MYNE Beauty and a veteran of Estée Lauder and Laura Mercier, created a skincare line specifically for Gen X and women 40+. After 30 years in the beauty industry, she’s on her own “do-over”—cutting through the noise to talk retinol, menopause skincare, hormonal skin changes, and why your routine needs a little “Project MILF” energy.