E153 – Tips on How to Batch Content at Scale

While we started this project almost a year ago or so it has taken some turns and twists and a major change to the Business of Digital YouTube channel. While you might not be thinking about creating 120 or 150 videos for your podcast, you might use some of the thought process and lessons learned to apply to scaling your social media posts, content for your blog or even meta descriptions for 1,000 products.

In the end this episode is not really about just creating videos at scale but the processes and learnings from doing it once poorly and then doing a post-mortem and applying those learnings to doing it faster and better the next time.

So if you recently checked out our episode on starting a new content channel this episode is a great companion to that one.

If you are new to podcasting or video creating there are also some other resources in the form of past episodes that may also help you.

What Goes Into Making a Podcast EpisodePodcasting Best Practices & Lessons

Video Editing Tools

While your usage may vary, these are the tools I use or looked at to create the process for taking our podcasts -> video for YouTube.

RelaythatCanvaNotePad ++Windows Photo and Movie Editor

Not a case study really but maybe down the line a follow up will be interesting to compare bulk video vs one off and performance.

Full Transcript

Matt Siltala: [00:00:00] Welcome to another exciting episode of the business of digital podcast, featuring your host, Matt  and Dave roar. Hey guys, extended to have you join us on another one of these business of digital podcasts. Um, we're ready to go. How's it going, Dave?

Dave Rohrer: [00:00:18] It is. It is. It is that's. Yeah, that's all I got.

Matt Siltala: [00:00:22] So what does one do during a pandemic when he has nothing but time?

Well, He has other stuff to do, but, uh, but uh, more

Dave Rohrer: [00:00:32] times did a couple months ago, technically

Matt Siltala: [00:00:37] when he has a project staring at it and, you know, staring down at him. And, uh, when, when, uh, and then I'll be the first to admit it when my son wasn't being fast enough. Um, We wanted to get a bunch of our podcasts on YouTube and this man and, and a bear says hi to everyone, you know, bark.

But, um, [00:01:00] you did it, you, you basically got a, I know you said you started a couple of months ago, but basically you got over a hundred of them done within the last week. And so, um, we're going to talk about lessons learned from creating 150 YouTube videos and really. What a couple of weeks.

Dave Rohrer: [00:01:18] Well,

Matt Siltala: [00:01:18] I'm kind of bored.

Dave Rohrer: [00:01:20] So yeah, that's one of the first lessons I learned was, um, batching. But if I go back even further, your son had started it, but he started it based on what I created. And I created like one or two and I was like, I was like, we should do this. And you were like, Oh, my son I'll do it. And he did some. And then as I looked at them and what I'd given him in the direction,

Matt Siltala: [00:01:42] he didn't like the direction

Dave Rohrer: [00:01:44] I didn't.

Well, yeah. I looked at the, I looked at the, um, the placeholder image that we had and I was like, I really cheaped out on that. Like, that's not. It's not really good. Like we were just [00:02:00] going for, what is that Venn diagram? You can go fast, cheap or good, but you can't

Matt Siltala: [00:02:04] have all three.

Dave Rohrer: [00:02:07] You can pick two. And so we were just going for cheap and fast, but it wasn't really good.

So I was like, all right, well, what if we flip this and go good and cheap instead of fast? Well, yeah, he wasn't moving fast, but I also didn't like what was there? He'd done some, and I was like, This is going to be painful, that I'm going to wipe out what he's done. But as I looked at it, I didn't think it was good.

Matt Siltala: [00:02:31] So it was just my money to