Summary:

In this conversation, Nick Fraunfelder of Sure Oak sits with Cody Prentice, founder of Elevate DDS, shares his journey from Chicago to Whitefish, Montana, and the inception of his dental marketing agency. He discusses the challenges dentists face in marketing, the importance of effective website design, and the metrics that matter most in measuring success. Cody emphasizes the significance of building relationships with clients and the evolving landscape of SEO, particularly with the rise of AI. He provides practical tips for dentists looking to enhance their local presence and offers insights into budget allocation for marketing efforts. Throughout the discussion, Cody reflects on the joys and challenges of running an agency, highlighting the personal connections formed with clients and the responsibility that comes with delivering results.

Takeaways

• Cody Prentice moved from Chicago to Whitefish to start his agency.

• Elevate DDS focuses on dental marketing, finding a niche in the industry.
• Local clients are easier to work with than Fortune 500 companies.
• Dentists often struggle with marketing due to lack of business training.
• Websites should be designed with lead generation in mind.
• SEO and PPC are crucial for dental practices to attract new patients.
• AI is changing the landscape of content creation and SEO.
• Building a strong local presence is essential for dentists.
• Budget allocation should favor Google Ads for immediate leads.
• The long-term benefits of SEO can lead to significant ROI.

Chapters

00:00 Cody Prentice: From Chicago to Whitefish

01:39 The Birth of Elevate DDS

04:46 Understanding Dental Marketing Challenges

06:12 Common Mistakes in Dental Websites

09:11 Measuring Success: Reporting and Analytics

12:34 The Role of AI in Dental Marketing

17:46 Navigating Local SEO Strategies

21:51 Automating Patient Engagement

25:07 Balancing PPC and SEO Strategies

29:16 Understanding Marketing Budgets for Dentists

31:56 The Long Game of SEO

34:07 The Joys and Challenges of Agency Ownership

Reach out to Code and Elevate DDS:

https://www.elevatedds.com/

https://www.linkedin.com/in/codycumminsprentice/