Legal marketing in a recession! Ok, no one wants to hear the big R word, but we wanted to get out in front of it because with rising rates and inflation there is a good chance growth will turn negative this year. The key question is what does that mean for law firms, and for us what does that mean for law firm branding and marketing! In this show Mike dives into three key factors that firm owners need to remember, how to best prepare and the key to pivoting messaging during any time of uncertainty. Historically, recessions and downturns have been great for brands who stay committed to their medium and long-term goals and act strategically, not just reflexively.