Beyond The Hashtag

Tips to grow your charity online


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Join us for a new episode of Beyond the Hashtag where Natalie, our host, gets the chance to chat to Fiona Cromwell from a Bath-based charity who have been empowering the disabled community with their innovative products. Get ready to learn from Fiona’s expert insights as she shares her top

three social media tips for growing a charity online. Discover how Designability puts the human at the centre of their design to perfect their products. And of course, they discuss this week’s social media fail. Tune in to hear all about what IHop did which left their customers very confused.

Top points in this episode:

1:17 Introduction to Designability

3:40 Sharing the stories behind their customers

5:39 Facebook groups

7:15 What other channels are they on?

09:10 Reflecting on what isn't working

11:24 Social media results

11:30 How we engaged with the disabled community

Human-centered design

Getting input and feedback from their customers

13:30 Using social to survey customers and implement these changes

15;09 Learning not to be reactive, it’s important plan and strategize

16:45 Scheduling content and tools

21:57 Top social media tips

Looking at similar competitors

Training your colleagues on social media

Communication is key for telling stories

24:40 Social media fail - IHop

Thanks for tuning in!

 

Connect with Fiona and Designability on socials:

https://designability.org.uk/

https://www.linkedin.com/company/designabilityuk/

https://www.instagram.com/designabilityuk/

https://www.facebook.com/DesignabilityUK

https://www.linkedin.com/in/fionacromwell/

 

Want to be on the podcast? Email us at [email protected]

 

Check us our on socials too:

https://www.instagram.com/nlysocial/

https://www.tiktok.com/@nlysocial

https://www.facebook.com/NlySocial

https://www.linkedin.com/company/naturally-social/

https://www.naturallysocial.co.uk/

 

What we do at Naturally Social Our story begins in 2015 with Natalie Sherman, a social media manager who had been honing her craft in the action (and occasional mania) of local government. Moving on from those oh-so-fun days, Natalie was determined to harness social media to resource the difference-makers of the world – whether they be charities or companies. If you could create profit from social media, surely you could create real change too, right?

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Beyond The HashtagBy Naturally Social