How do you grab your audience? And then once you've got their attention, how do you KEEP it? Josh and Ira discuss how they keep in mind their audience's attention-span, and the tools, tips, and tricks they use to make sure they're along for the entire ride.

Also, Josh recommends The Toys That Made Us on Netflix, and Ira recommends Ted Lasso on AppleTV+, and Star Trek: Lower Decks on Paramount+.