The Amazon FBA Private Labeler Show

TIPS TO IMPROVE YOUR SALES PAGE AND INCREASE CONVERSIONS - AMAZON PRIVATE LABEL SHOW PODCAST EP 20

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Welcome To Episode #20 of the Amazon Private Label Show Podcast!

In this episode I will cover some important do's and dont's when it comes to your Amazon sales page. I will also give you some of my top tips to help you improve your Amazon product page and increase your conversions. These simple tips and ideas will help you convert more and make more money!

Lets get started!

TIPS TO IMPROVE YOUR SALES PAGE - AMAZON PRIVATE LABEL SHOW PODCAST EP 20

As an Amazon private label seller you know that a high converting product sales page is extremely critical to your success.

Lets talk about the makeup of the sales page.

Specifically the Title, Bullets, Images and description.

Not getting serious about each one of these critical components of your Amazon sales page can cost you big time.

Leaving money on the table sucks.... So don't be that person that neglects this.

Each section of your Amazon sales page should be optimized.

Always be testing and updating to maximize conversions and sales.

Here are a few general rules that Amazon says you should be following.

GENERAL RULES: No promotional messages, No directing to website, no symbols, Follow the character limits, Each word should be caps in the title, no all caps in title

These are clearly just a few rules for you but I highly recommend you check out your Amazon category style guide for all of your specific guidelines.

It's important you know the rules and work to keep in compliance with the rules to avoid penalty from Amazon.

 10 TIPS I TALK ABOUT IN PODCAST:

1.      Title is used for keyword ranking. Ensure your top keywords are in here. No need to over do. If in title don’t put in your back end search terms.

2.      As you run pay per click you will get knew keyword data – use NEW hot converting keywords and put them in your title

3.      Check to make sure your listing is online daily. It might get suppressed if you don’t follow the rules.

4.      Write numerous headlines/titles and say out loud.

5.      Bullets.. Don’t clutter or write a book here. Should be clean

6.      Description should have a call to action ALWAYS

7.      Hire someone to do the photos! Use all 9 spots, get extra images

8.      Create and use promotion box – 2 for, 3 for, 4 for

9.      Save your entire listing in case you need it later

10.   Always be testing and tracking changes

LETS KEEP GOING HERE..

TITLE: 200 characters max, No promotional messages, Use your brand name

  • Title is a headline that needs to catch attention, give description, and entice the buyer to continue on, buyer should know what you are selling without a doubt
  • Look at your top competitors and study, write out 5 different ideas, has to flow and sound good

    • BULLETS:  Highlight the top features of your product. Characters will vary by category.

    • Using checkmarks or other symbols is technically not allowed. Use at your own risk
    • I start off with the benefit in all caps then a colon: followed by feature info
    • Don’t clutter or write a book here.
    • Include any warranty info here. That’s ok

      • DESCRIPTION: Describe accurate info in detail, Size, Warranty, No promo material or websites. Max is 2000 characters. No HTML allowed except

      • I use bold tagging, breaks, paragraph
      • Make it look clean- dive deep into feature and benefit
      • Make sure to have a call to action
      • Avoid just having large globs of text. Looks bad. Should look clean.

        • IMAGES: Pure white background, At least 1000dpi, image should occupy 80% of image area,

        • Anything extra besides the product image you might receive a quality issue notice.
        • People break the image rules all the time. It’s up to you.
        • I mainly use clean image shots and a few model in action shots
        • Main image is critical – should be large and detailed and take up about 80%
        • Hire a photographer - Fiverr is acceptable, don’t do yourself unless you are good
        • Use up ALL of your 9 images allowed
        • Get extra images made up to have for later

          •  

          If you haven't yet listened to Episode 3 where I talk about "How To Find A Winning Private Label Product" then please do that as well.

          Check Out Episode 3 of The Private Label Podcast

          Check out my Quick Start Guide To Finding A Winning Private Label Product <===Click Here

          SUBJECT TIMES ON PODCAST:

          [X] I-TUNES REVIEW - TO LEAVE A REVIEW CLICK HERE

          [3:00] WHAT I HAVE BEEN UP TO LATELY

          [5:20] START OF MAIN CONTENT

          [7:00] GENERAL DO'S AND DON'TS

          [9:40] TIPS 1-4

          [16:50] TIPS 5-10

          [31:00] HAVE A QUESTION?

          RESOURCES MENTIONED IN THIS EPISODE:

          Fiverr – A great site to use to find freelancers with all sorts of skills.

          Upwork – A great hub that connects you with tons of freelancers to do all sorts of work. Use this site to find a great photographer.

          For all other resources and tools that I use in my Amazon business please see the resources link.

          SUBSCRIBE TO THE SHOW!

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          TIPS TO IMPROVE YOUR SALES PAGE AND INCREASE CONVERSIONS - AMAZON PRIVATE LABEL SHOW PODCAST EP 20

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          The Amazon FBA Private Labeler ShowBy Nick Landowski
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