Ad costs are increasing, that’s a fact. So to continue to run ads profitably, there are two actions you can take.

One is to continue working to get the lowest CPA possible. That’s a given and should always be a goal. However, when it’s not possible to get back to your insanely low CPA’s from 2019, then the next action is to increase your AOV (average order value). 

Increasing your AOV means you’ll be increasing the average dollar amount spent per paying customer. This will allow you to spend more in ads to obtain a single purchase. 

In this week’s episode, we’ll look into several ways to increase your AOV that you can implement immediately so that you can start spending more on your ads and making more profitable sales!

Go ahead, grab your coffee and get ready for Episode 23 of the Ad Agency Secrets Podcast!

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Share-worthy Quotes:

• Being able to increase your average order value is what's going to allow you to make more revenue per sale.
• It's always about testing for you, and what will work for you.
• If you feel like you're undercharging and you've been thinking about increasing your price point, I'm giving you that green light.

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