Product launches can be a rocket ship to your sales or a sinking vessel pulling you underwater.  Here are 6 different ways to make your next product launch your best ever. Austin and Lily share strategies, actions, and tips that you can take away from launches that they’ve seen crush it.  Episode Highlights:  2:51 The power of product launches: why you should do them 4:16 Coordinating with influencers to pour fire on your launch  8:50 Waitlisting your audience before a launch  10:38 Testing your product ideas with SMS  12:41 Using a loyalty program to give early access to your VIPs  17:04 Send more emails than you think you should 19:50 Scarcity & planning to sell out  23:07 Critical operational considerations for product launches (that a lot of people miss) 24:56 Bringing your customer support team into your launch marketing plans    Resources:   Product Launch Idea Thread (members only)  The Brand Growth Membership @BrandGrowthX on Twitter  Review or subscribe on iTunes 

345: 6 Tips to Make Your Next Product Launch Your Best Ever﻿

My name is Austin Brawner, and my purpose is to help eCommerce entrepreneurs build wealth and live more fulfilled lives. You can expect weekly interviews with world-class eCommerce operators, deep dives into what's working right now, and a refreshing break from the "crush-it culture" plaguing our industry. This podcast will change your perspective on building a business, and, hopefully, change your life.

Business

Investing

Careers

Management & Marketing

Business News

Shopping

Marketing

Drew Sanocki is one of my favorite people to talk to. He's been a longtime friend and possesses a wealth of wisdom. Drew has successfully built and exited a company, turned around two other nine-figure retailers and is currently overseeing the growth of PostPilot, which recently achieved 8-figures in annual recurring revenue (ARR). What distinguishes Drew in my mind is his unwavering commitment to his family and his well-being. He has a wonderful family and leads an inspirational life. In this episode, we gain valuable insights into his mindset and philosophy on building both a fulfilling life and a successful business.  What You’ll Learn From This Episode:  Why Drew is waking up at 4:30 a.m. and sprinting at 51 years old A transparent look at his daily schedule while managing one of the country's fastest-growing companies. The strategies he uses to maintain connection with his kids and wife while running a startup The details behind his acquisition of PostPilot for $50,000 and its transformation into an 8-figure business. His experience of hiring one person every three days for an entire year. How he has acquired multiple 8 and 9-figure businesses without investing his own capital. The differences between building a SAAS (Software as a Service) and an e-commerce business. Some simple campaigns that you can use with direct mail to grow your business  Links:   The PostPilot holiday offer https://www.postpilot.com/holiday-gfo www.PostPilot.com 

389: Life and Business Lessons from the "Don Draper of Direct Mail" Drew Sanocki

The return episode is here!  I'm back! After an unexpected 10-month break, this is the long-awaited return episode.  The truth is, letting the podcast go dormant was never my intention. I had been planning to launch a new episode for months. However, even with the best intentions, it never happened.   So what happened? A lot of unexpected things changed in my life.  I believe there are times for learning and times for sharing. I have been in a heavy learning phase over the last year. Now is the time for sharing.  All is revealed in this all-new episode.      What You’ll Learn From This Episode:  What I have been up to for the last 10 months My thoughts on parenting and entrepreneurship Why I have been spending the majority of my time in real estate recently Why I took back over as CEO of Brand Growth Experts How a trip to Japan changed my trajectory  Lessons I've learned from the last year What to expect from this podcast going forward  Resources:   Have thoughts! Hit me up on Twitter 

388: (NEW) It Was The Best of Times, It Was the Worst of Times

The best of 2022 and how to start planning for 2023. Listen to this episode with a notepad or your phone ready to take voice memos. Jot down a few ideas to bring into your 2023 roadmap and plans.  What You’ll Learn From This Episode:  How to create exciting and super profitable product launches What the future of eCommerce buying behavior might look like How to use influencers to get content that performs  How to use challenges to build community and lower acquisition costs  Resources:  @austin_brawn on Twitter @lilyackerly on Twitter  Review or subscribe on iTunes 

387: Best of 2022 & Tips To Crush 2023

The big wins, what didn’t work, and what to do next. Austin and Lily recap BFCM 2022. As you’re reflecting on your own campaign you can compare how you did and maybe jot down some things to consider for next year too.  What You’ll Learn From This Episode:  Diversifying your offer Buy now, pay later & the state of the American consumer  SMS overload: what happened? What to do with customers gained during the holidays   Resources:  7-Figure Founder (Get Austin Brawner's help & scale to 7 figures) @BrandGrowthX on Twitter  Review or subscribe on iTunes 

386: We Recap BFCM: What Worked & What Didn’t

A couple of months ago Lily started a new role as CMO at an early-stage eComm brand. And it’s been a crazy first 60 days as CMO - she stepped in at the beginning of Q4. What You’ll Learn From This Episode:  A strategy to balance long-term growth needs with immediate fire drills  Laying the groundwork for 2023  How to build a customer archetype   Resources:  7-Figure Founder (Get Austin Brawner's help & scale to 7 figures) @BrandGrowthX on Twitter  Review or subscribe on iTunes 

345: 6 Tips to Make Your Next Product Launch Your Best Ever﻿

Download our free app to listen on your phone

345: 6 Tips to Make Your Next Product Launch Your Best Ever