In today’s competitive landscape, providing an exceptional customer experience is crucial for businesses to thrive. In this episode of the Local Marketing Lab, Matt Wampler, an award-winning former franchisee turned tech founder of ClearCOGS, shares tips to prioritize the customer experience for driving growth.

Here are some topics discussed in the episode around how to prioritize the customer experience:

• The importance of building in public and sharing behind-the-scenes stories
• Prioritizing exceptional execution and customer experience over excessive marketing
• The power of authentic storytelling and transparency in modern marketing
• Leveraging data and automation to enhance local marketing efforts
• The evolution of marketing from overly polished campaigns to real, relatable content

Resources

• Connect with Matt Wampler on LinkedIn.
• Learn more about ClearCOGS.
• Listen to Eric Knott’s episode on the Local Marketing Lab: Be the Mayor.
• Check out ClearCOGS’ integration on Toast.

Other shout-outs

• Shawn Walchef, Founder of Cali BBQ — Great person to follow when it comes to posting authentic content on social media and telling stories.
• Jimmy John’s — Their playbook for helping Matt be successful as a franchisee.
• Other great people to follow on social media who are posting great content:
• Nabeel, CEO of Lunchbox
• Ashwin, CEO of JUICER
• Andrew Simmons, CEO of Mama Romana’s Pizza
• Charlie Eblen, founder of Single Tree BBQ
• Paul Tran, director of franchising at Hot Palette America