Tips this week include:

• Tips for doing your own content revamp that make it so easy

• The SEO of deleting old content

• An update on the recipe plugin schema markup tests

• A site audit client story about how great it feels to know what you’re doing

• The hoohaa around the WordPress 4.9.7 security release and who I’m mad at about it

• How and why to turn off auto updates for WordPress, and what you have to be super vigilant about afterward

• What’s in the Genesis 2.6.1 recent release

• It’s confirmed! The Google speed update rolled out July 9, and what this really means for your site

• Why a voice app for your site might be in your future

• The reality of keyword research and why I don’t teach it

• 5 ways to get your blog post to go viral

• Why a writing style matters for your blog – and how to improve yours