Tits Up Podcast

In this episode, I sit down with Christy Anderson, Meredith Madsen, and Lauren Theobald for an honest conversation about what happens when ambition outpaces structure and what it takes to build a business that runs on systems instead of adrenaline.

Christy digs into the mind-body side of business, showing how a lack of rhythm shows up first in the body, the revenue, or the relationships and unpacks what real business rituals actually look like (hint: it's not a morning routine). Meredith brings 20 years of operations expertise to the table, naming the one missing piece she sees in almost every founder's business and helping women tell the difference between being busy and being truly operational. Lauren shares her own turning point: running multiple locations, leading a team, and raising three kids and what shifted after a retreat built specifically to move founders out of survival mode.

Together, they get unflinchingly honest about the cost of staying stuck: where a woman ends up in 12 months if nothing changes, and what she's really choosing when she recognizes herself in this conversation but walks away and does nothing anyway.

This is a conversation for any woman ready to stop white-knuckling her way through Tuesdays and start leading like the CEO she already is.

​​In this special episode of TITS UP, the tables are turned and Jessica Wenger McPhaul steps into the host seat while putting Coley in the hot seat to unpack her creative process, her evolution, and the real story behind the businesses that shaped her.

Coley shares her journey from lifelong hustler to intentional CEO. From becoming a mom and choosing to build a career alongside motherhood, to accidentally stumbling into entrepreneurship with Junk in the Trunk, her path was anything but linear. What started as two women feeling unsupported in business led to the unexpected birth of Foundress: a "side thing" that instantly became a movement.

She opens up about launching The Vintage Arcadia just six weeks before COVID, the quiet that followed, and the hard but necessary transitions that came after selling both businesses. Foundress became hers in a new way and so did her responsibility to evolve.

This conversation dives into the personal transformation required to build with intention. Coley speaks candidly about enlisting support from a therapist and business coach, confronting her lack of clarity, and finally locking in the systems that allow her business to run without her constant hustle. For the first time, she feels fully aligned: fully Coley, fully mom, & fully CEO.

If you've ever built something before you were "ready," questioned your path, or craved clarity while carrying big ambition, this episode is your reminder: don't wait. Build it. And build it within community.

Tits Up!

Coley sits down with Katie Kyleen, international teacher, speaker, and founder of Connecting With The Creator Academy, for a conversation about women's intuition, faith, and the quiet inner voice that guides our lives.

Together, they explore what it means to trust your intuition, especially when it challenges what you've been taught, and why women are natural guardians of vision, detail, and discernment. Katie shares how intuition acts as a GPS for your family, your decisions, and your business, and why so many women feel fear or doubt around what they sense so deeply.

They also touch on purpose, nervous system regulation, and the connection between knowing who you are and building a business that actually feels aligned.

If you've ever thought, "I feel something different," this episode is an invitation to listen a little closer: to your heart, your intuition, and the path unfolding in front of you.

Tits Up!

In this episode, Coley sits down with her friend of 20+ years, Fallon Liles who is a wife, mom of 4 boys, and co-owner with her husband of Gather Projects Design for an honest conversation about building a business that truly aligns with the life you want to live.

Having shared years of friendship, seasons of growth, and real life together, Coley and Fallon go deep into what it looks like to evolve as a founder without losing your why. Fallon opens up about intentionally keeping her client roster small so she can fully pour into her work, protect her family life, and design her days with purpose and not pressure.

They talk candidly about self-doubt that creeps in as you step into new roles, cast bigger visions, and make daily decisions as a business owner. From mom-guilt and time freedom to creative fulfillment and the noise of expectations the world places on women, this conversation is a reminder that there is no single "right" way to do business—or life.

This episode is about self-realization, staying aligned with your values, and giving yourself permission to build something you love in every season. Wherever you are on your entrepreneurial journey, let this conversation ground you, encourage you to trust yourself, and remind you to keep championing the women alongside you.

Build the business. Live the life. Stay true to who you are.

Tits Up!

In this episode, Coley sits down with Alexis Castorina, a former corporate marketing leader turned consultant, coach, and comedian to talk about what happens when you stop living on autopilot and start listening to what's actually pulling at you.

After spending nearly two decades in corporate America, Alexis saw it all: the success, the burnout, the politics, and the quiet disconnection that creates unnecessary struggle at work and in life. When she stepped away, she gave herself the space to reevaluate what she truly wanted and what she discovered was a deep need for connection, humanity, and play.

What started as a love for making people laugh led Alexis into improv, onto stages, and into comedy. It was an unexpected path that helped her release shame, heal from life-altering experiences, and step far outside her comfort zone. Today, she blends her corporate expertise with humor, consulting, and coaching to help leaders and organizations reconnect in a changing workplace.

This conversation is about dreaming bigger, chasing new adventures, and allowing yourself to do things differently...how you work, how you heal, and how you show up in the world. If you've ever felt the nudge to pivot, explore a creative outlet, or build a life that feels more connected and alive, this episode is for you.

Tits Up!

In this episode of Tits Up, Coley sits down with Jessica Wegner McPhaul, founder of Naked Rebellion—a bra and underwear brand redefining what "nude" means by creating a shade for every body on earth.

Jess's journey began in costume design for Dancing with the Stars, where she was fired after discovering a massive industry gap: the lack of bras that worked for dancers of different skin tones. That moment sparked the idea that would eventually become Naked Rebellion.

Coley and Jess talk through what it really takes to build a product-based business from the ground up. Jess and her husband moved back to Phoenix with a blank slate, trusting an idea that brought excitement, and going from concept to product in just six months to meet the deadline of a fashion show.

They also unpack navigating COVID, when Jess and her husband kept their factory open by turning leftover fabric into face masks which lead to hospital partnerships and even involvement from the Arizona Air National Guard.

The conversation dives into the realities of bootstrapping, inventory risk, and preparing for major opportunities like The Today Show. This was a leap that paid off and helped propel Naked Rebellion into major retailers like Macy's and Bloomingdale's.

Now, as Naked Rebellion grows as a wholesale brand, Jess is stepping into leadership as a creative director as she helps other brands navigate growth, transition, and scale.

This episode is a reminder that saying yes—before you have it all figured out—can change everything.

🌐 https://nakedrebellion.com 📸 @nakedrebellion

For anyone listening use the code Tits Up Pod when you buy a bra and you'll get an underwear for FREE!

In this deeply honest and powerful conversation, Coley sits down with Alex Vailas, Senior Vice President of Brand Marketing and Head of Brand at Bad Birdie, to talk about what it really means to reinvent yourself when life doesn't give you a choice.

Alex's journey didn't start in corporate boardrooms. She began as a mommy blogger and fashion stylist, rising to the height of influence as the "Pinterest Queen." But just as her career was thriving, an abrupt divorce forced her to start over—emotionally, financially, and professionally. Faced with rejection, betrayal, health challenges, and the weight of becoming a single mom overnight, Alex made the difficult decision to return to corporate life for safety and stability, even though it felt like saying goodbye to her dream.

Together, Coley and Alex unpack the anger, grief, and identity loss that come when someone else's choices alter your path and how curiosity, discipline, and self-trust can guide you forward. Alex shares how choosing vulnerability and telling the truth on social media broke the mold and created real impact, changing women's lives in real time by showing what was actually happening behind the scenes.

They dive into what it takes to align your personal values with your business, why grounded self-awareness is essential to attracting your ideal client, and how the real-life experiences we often try to hide are actually our greatest strategic advantage.

The conversation also turns to creativity and courage as Coley asks Alex about the book she's written—still in manuscript form—and what's holding her back from sharing it. Alex opens up about writing as a form of self-expression, healing, and permission, encouraging listeners to stop waiting and simply start.

This episode is for the woman navigating reinvention, holding grief and ambition at the same time, and learning how to build a life and business that honors who she truly is.

Tits Up!

In this episode, Coley sits down with Lindsay Fricks, an Arizona-based realtor and coach who has built an extraordinary business rooted in trust, intuition, and relationships—$85 million in luxury sales, 150 clients served, 145 five-star reviews, and nearly 100% referral and repeat business.

After leaving corporate, Lindsay made a bold bet on herself, knowing that relationships, not hustle alone, would be the foundation of her success. She reflects on watching her grandmother grow a business through authenticity, care, and deep community connection, and how being a first-seat witness to that shaped the way she shows up today.

In real estate, you're often the first call in someone's happiest moments—and sometimes the first call on their hardest days: death, divorce, and life-altering transitions. Lindsay shares why honoring that responsibility, while maintaining healthy boundaries and working within her natural flow, has been key to her longevity and fulfillment.

As a coach, Lindsay believes her role isn't to fix or force outcomes, but to guide women back to themselves. "I hold a mirror," she says, "but I can't change the course for you—I can help you trust yourself enough to choose it."

This conversation explores intuitive leadership, practicing failure, emotional regulation, abundance over competition, and why the entrepreneurs who win long-term are the ones who understand themselves deeply. If you've ever questioned what happens if you fail, or wondered whether success is worth the risk, this episode will ground you, challenge you, and remind you that relationships, self-trust, and nervous system mastery are the real edge in business.

A must-listen for women building businesses that last.

Tits Up!

In this episode, Coley sits down with her friend of 20+ years, Fallon Liles who is a wife, mom of 4 boys, and owner of Gather Projects Design for an honest conversation about building a business that truly aligns with the life you want to live.

Having shared years of friendship, seasons of growth, and real life together, Coley and Fallon go deep into what it looks like to evolve as a founder without losing your why. Fallon opens up about intentionally keeping her client roster small so she can fully pour into her work, protect her family life, and design her days with purpose - not pressure.

They talk candidly about self-doubt that creeps in as you step into new roles, cast bigger visions, and make daily decisions as a business owner. From mom-guilt and time freedom to creative fulfillment and the noise of expectations the world places on women, this conversation is a reminder that there is no single "right" way to do business—or life.

This episode is about self-realization, staying aligned with your values, and giving yourself permission to build something you love in every season. Wherever you are on your entrepreneurial journey, let this conversation ground you, encourage you to trust yourself, and remind you to keep championing the women alongside you.

Build the business. Live the life. Stay true to who you are.

Tits Up!

In this powerful episode, Coley sits down with Coach Court, Master Resilience Coach, Army Officer, and HR leadership expert, to talk about what it really looks like for women to rise into leadership when self-doubt, fear, and shaky confidence try to stand in the way.

Together, they unpack the mindset shifts that help you build trust with yourself, the simple daily actions that create unstoppable momentum, and why breaking your goals into the smallest, most doable steps is the key to sustainable success. Coach Court shares her signature approach to helping women reset and rise higher by being intentional, honoring how far they've come, and refusing to let limiting beliefs write the story.

This conversation is a reminder to every woman who's doubting her gifts: You have something powerful within you and it's meant to be shared.

If you're ready to step into your next level of leadership with courage, clarity, and confidence… this episode is your permission slip. Tits Up!