In this episode of From Our Generation, Crom Carmichael speaks with e-commerce entrepreneur TJ Ferrara about the evolution of building and marketing consumer brands, from skate shoes in the '90s to telehealth pharmaceuticals today.

TJ reflects on how the rise of social media, influencer marketing, and online advertising have reshaped the way businesses reach customers, and why understanding platforms like Instagram, TikTok, and even Reddit is essential to surviving in today’s fragmented digital landscape. He also dives into his latest venture in the men’s health space, revealing the surprising economics of pharmaceuticals, the importance of discretion and convenience, and why Gen Z's buying power is driving new business models.

Is the future of American commerce more decentralized, personalized, and direct than ever before?

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