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TJ Gamble - Scaling Your Agency From The Middle Of Nowhere - The Cold Star Project
"If you are not growing, if you are struggling to find clients or actually get something out of your partnerships and relationships, then you aren’t doing a good enough job making it clear what you do best."
TJ Gamble of Jamersan specializes in enterprise ecommerce development, but started in a geographic location nowhere near anything. In two decades of running his business, he's figured out how to develop trust with people far away from his location, and how they buy.
Geographic proximity can be a huge factor in recommendations and referrals, so getting around this issue was key to TJ's success. Specialization and partnerships, he discovered, were the tools to get the clients he wanted.
"Understanding the psychology of positioning and niching and that it’s just all about being memorable is probably the biggest thing I wished I had learned earlier in my career. All the experts say to niche, but no one really explains why too well." Join TJ to hear what he wishes he'd been told ages ago.
To get focus on your own specialization or partnership questions, book a call with us at Cold Star Tech: https://www.coldstartech.com
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By Jason Kanigan
4.3
44 ratings
"If you are not growing, if you are struggling to find clients or actually get something out of your partnerships and relationships, then you aren’t doing a good enough job making it clear what you do best."
TJ Gamble of Jamersan specializes in enterprise ecommerce development, but started in a geographic location nowhere near anything. In two decades of running his business, he's figured out how to develop trust with people far away from his location, and how they buy.
Geographic proximity can be a huge factor in recommendations and referrals, so getting around this issue was key to TJ's success. Specialization and partnerships, he discovered, were the tools to get the clients he wanted.
"Understanding the psychology of positioning and niching and that it’s just all about being memorable is probably the biggest thing I wished I had learned earlier in my career. All the experts say to niche, but no one really explains why too well." Join TJ to hear what he wishes he'd been told ages ago.
To get focus on your own specialization or partnership questions, book a call with us at Cold Star Tech: https://www.coldstartech.com