"I don't look at it as philanthropy; I see it as an investment in the community." Paul Newman

This quote is an apt description of the heart of Fresh Produce and Floral Council. Leaning into their mission of connecting members to information, education, and professional networking, they are determined to help their collective membership as well as the industry we love. FPFC is a purpose-driven organization that believes in social responsibility, volunteerism, and giving a hand up.

Under different circumstances, many of the attendees are competitors. But at the FPFC Expo, "Salute To Fresh", on April 6, at the Anaheim Convention Center, shared circumstances transcend the competitive nature, and relationships thrive.