HOW ANIMAL AGRICULTURE IS DESTROYING THE AMAZON 
LEARN WHY PETA IS URGING CONSUMERS TO REFRAIN FROM 
LEATHER AND RECONSIDER THEIR DIET
Marissa Price, senior strategist for PETA  

Marissa Price is a senior strategist for People for the Ethical Treatment of Animals (PETA). Her work focuses on equipping activists to lead animal rights protests, speak publicly about animal issues, and advocate for animal-friendly policies in colleges and universities across North America. She has been interviewed by the New York Post and The Washingtonian, among other news outlets. 

 BACKGROUND: 

Animal agriculture is the leading cause of deforestation in the Amazon and more than 80% of the rainforest has been used for meat production, either for grazing or for growing food for cattle, including those in the U.S. market. Animal agriculture requires massive amounts of land, feed, energy, and water and causes intelligent, sensitive beings to endure immense suffering. In nearly every step of meat, egg, and milk production, climate-changing gases are released into the atmosphere, disrupting weather, temperature, and the health of our ecosystem. 

Did you know? 

Eating meat is the second-biggest environmental hazard facing the planet, while a vegan diet has one of the smallest water, land and carbon footprints. 
Recent advancements in textiles have made vegan leather options nearly indistinguishable from animal-derived leather, which makes the breeding, raising, killing, and skinning of animals for leather entirely unnecessary.  
Speciesism is a human-supremacist worldview that fosters violence toward other animals, and it is the root of all the most widespread forms of animal abuse such as the fire in the Amazon.  

The meat and leather industries are causing fires raging in the Amazon. A recent analysis of the food system's impact on the environment stated that massive reductions in meat-eating are essential in order to avoid further catastrophic climate change. On Thursday, October 31, Marissa Price of PETA will discuss the effects that animal agriculture has on our environment. She will also discuss similarly, how the leather industry is contributing to worldwide climate change.  

SUGGESTED INTERVIEW QUESTIONS: 

Tell us about the effects of climate change on us and the environment. 
How does animal agriculture impact climate? 
Can you share more about the leather industry’s impact on climate? 
What changes can people incorporate into their lives to help halt the effects of climate change? 
Where can we go for more information? 

For more information, please visit: PETA.org 

TO ARRANGE AN INTERVIEW PLEASE CONTACT: DEB KEHR @ 917-572-3086 

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