Truffle Media Update 0012 Show Notes: Mark Gale, CEO and Partner, Charleston|Orwig, shares data points and observations on consumer perceptions of food and their labels. Takeaways: Changing consumer relationship with food is impacting information needs/demands. Nutrition is critical label information but what is nutrition to modern consumers? Despite increasing holistic/emotional drivers, science remains impactful… though confusing. Clarity, simplicity at odds with breadth of information required and demanded.