Content is the foundational tool of building one's thought leadership. Sharing his expertise on content creation for B2B organisations, Trevor Merriden joins me on a conversation that takes us through a path of what makes content clever, how can organisations switch on thought leadership with clever content, what are the 5 essential steps of building thought leadership when you start from scratch and much more.

Trevor is the managing director of Merriborn media in the UK and over the past few years he has been working with organisations big and small on helping the create clever content as well as training them.

Check his website: http://merribornmedia.co.uk/
or connect with him on Linkedin in: https://www.linkedin.com/in/trevormerriden/

Thank you for listening!

You can connect with the host - Surbhi Dedhia - on LinkedIn to share ideas and thoughts on building your #thoughtleadership

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