In today's episode, we speak with Elke Steinwender, Co-Founder and President at Maïeutyk.

Maïeutyk helps organizations understand new customer and market behaviors. They facilitate the transition towards a customer-centered, collaborative, and agile organization by empowering employees to positively impact the customer and brand experiences.

Elke is a Senior Marketing Strategist with over 20 years of international experience facilitating change, allowing organizations to solidify their brand, empower their teams with customer knowledge, break silos between departments, and view the customer experience as a whole.

Today, we talk about customer experience and how it impacts businesses We discuss the top 3 customer experience trends and how they are being influenced by technology. We also talk about how companies analyse their customer experience journey and the importance of aligning your departments.

And finally, tune in to discover the one thing leaders can do to begin mastering the customer experience journey in their departments (and eventually) their company!