Off the record, The New Stack founder Alex Williams had been characterizing the different types of tech press, from Microsoft Groupies to SaaS Bloggery, sparing no one. Co-host Michael Coté, always on the prowl for ammunition, carries these merciless dissections past the intro and into the Thunderdome of this edition of The New Stack Analysts podcast.

Michael suggests that he and Alex belong to the "generic enterprise and infrastructure software crowd," affording him the liberty to put Alex on the spot with the question, "How do you source people to write for your site?"

"Finding the right people is the hardest part," sighs Alex. "I go through referrals, so you referred Nancy [Gohring] originally. I went and found her and now she's going over to Fierce Enterprise."

"I have a fancy journalism degree," volunteers Alex.

"So, you know what's supposed to happen," Michael realizes. "Do you think that journalism at a place like The New Stack is much different than the way you were trained and the way journalism happens elsewhere, or is it pretty much the same thing; you just have fancier graphics and more incomprehensible words?"