To Affinity and Beyond - Decision Intelligence for Retail

In this episode, HyperFinity CCO and Co-Founder Tom Hill joins host Tom Rigden to unpack The Retail Loyalty Index Pulse, our latest consumer research report.

They explore the red flags that drive shoppers away, from irrelevant offers to rewards that expire too soon, to why engagement matters more than membership. They also cover how loyalty differs across generations, what shoppers really think about AI, and the loyalty rewards that win them over.

Fancy reading more? Download the full report.

In this episode, HyperFinity CCO and Co-founder Tom Hill joins Tom to unpack the backlash after WIRED revealed what McDonald’s knows about one of its loyalty members. They get into why customer data drives better rewards, what McDonald’s gets right with its loyalty programme, and what retailers can learn from it.

In this episode, HyperFinity CEO and Co-founder Peter Denby joins Tom to explore how agentic AI is changing retail decision-making. They discuss how retailers can give teams access to consultancy-grade expertise, empower analysts to work more effectively and unlock new opportunities that were not possible before.

In this episode, Tom is joined by Jessie, Head of Analytics at HyperFinity, to explore what agentic AI really means for retail loyalty and pricing.

They discuss how retailers can move beyond static campaigns, blanket promotions and slow pricing decisions, using AI to support faster, smarter and more commercially grounded action. From pricing guardrails and semantic layers to loyalty offers, boardroom decision-making and the role of human judgement, this episode looks at where agentic AI becomes practical, valuable and impossible for retailers to ignore.

In this episode, HyperFinity speaks with Andy Tudor, CEO of Clekt, about what retailers need to do to get ready for the agentic AI era. Tom and Andy explore why trusted, connected data is now a commercial necessity, how product feeds and semantic layers need to evolve, and why AI should be treated as assisted intelligence that helps great retail teams make better decisions faster.

This is To Affinity & Beyond; HyperFinity's decision intelligence for retail podcast.

For episode one of series five, we're joined by Thomas Hill, Chief Commercial Officer at HyperFinity.

We're diving into the agentic AI opportunity for retailers; what it really means, where it can create commercial value, and how brands can move beyond the hype into practical action. From product feeds and agentic commerce to semantic layers, trading meetings and faster decision-making, this episode explores how AI agents can help retailers turn insight into action.

In this episode, we dive into the what, the why and the what next.

This is To Affinity & Beyond; HyperFinity's decision intelligence for retail podcast.

For episode eight, we're joined by Thomas Hill, Chief Commercial Officer at HyperFinity.

We're diving into the Retail Loyalty Index 2026; our definitive research into the UK's favourite loyalty scheme in collaboration with Bloomreach and Eagle Eye. The report reveals which programmes drive choice, which drivers convert satisfaction, and how brands can turn loyalty into revenue.

In this episode, we dive into the hows and the whys.

Download the report: ⁠https://hyperfinity.ai/retail-loyalty-index-2026

This is To Affinity & Beyond; HyperFinity's decision intelligence for retail podcast.

For episode eight, we're joined by Thomas Hill, Chief Commercial Officer at HyperFinity.

We're diving into the Retail Loyalty Index 2026; definitive research into the UK's favourite loyalty scheme. The report reveals which programmes drive choice, which drivers convert satisfaction, and how brands can turn loyalty into revenue.

In this episode, we dive into the hows and the whys.

Download the report: https://hyperfinity.ai/retail-loyalty-index-2026

This is To Affinity & Beyond; HyperFinity's decision intelligence for retail podcast.

For episode seven, we're joined by James Mackenzie, Head of Insights at PZ Cussons.

Customers don't suddenly become loyal at checkout. It happens over time through repeated experiences that feel easy, relevant and worthwhile.

Emotional loyalty like this is rarely conscious - instead, it's instinctive. James talks us through how retailers can nurture emotional loyalty, then activate it.

There's more on our website: https://hyperfinity.ai/loyalty

This is To Affinity & Beyond; HyperFinity's decision intelligence for retail podcast.

For episode six, we're joined by Zsuzsa Kecsmar, Co-Founder and Chief Strategy Officer at Antavo.

Loyalty programmes are evolving - including how we track their performance. Loyalty's in its value era, so measurement can no longer be confined to sign ups and redemptions alone.

Zsuzsa explains what Antavo's latest Global Customer Loyalty Report 2026 tells us about improving loyalty programme performance.

There's more on our website: https://hyperfinity.ai/loyalty

Resources

https://antavo.com/reports/global-customer-loyalty-report-2026/