In this engaging 900th Episode of the Exceptional Sales Leader Podcast, I welcome Dom Thurbon, Co-Founder and Director of Alchemy Labs Australia, to dive deep into his latest work, “To Be Honest”. The book tackles the growing challenge of misinformation in business and society, exploring why truth is important and strategies to cultivate honesty. Through humour and candid anecdotes from Dom’s diverse experiences with corporate boardrooms, F1 pit crews, and even Bollywood, we dissect our complex relationship with truth and integrity in today’s technology-driven world. The conversation drives into the heart of why truth seems elusive, citing that while honesty is universally valued, most people navigate with a flexible relationship to the truth. Dom highlights three primary motivations behind this: personal benefit, ease of lying, and social pressures. He expands on the influence of AI in compounding disinformation, sharing compelling stories such as the surprising collapse of Builder AI. With relevance to leaders, the discussion transitions to practical solutions, detailing how organisations can champion truth by cultivating curiosity, safety, and humility.

To connect with Dom and to learn more about what he does, including grabbing a copy of his brilliant book “To Be Honest”, go to:

LinkedIn – https://www.linkedin.com/in/domthurbon/

Website – https://domthurbon.com/

Book – https://domthurbon.com/books/