Both podcasting and blogging have been around for nearly thirty years. But whereas the former has undergone a huge resurgence due to developments in mobile technology and 4G, the latter is in decline as readers switch to more immersive forms of content. Both still hold significant benefits for marketing communications, but which is better?

In this episode of the Digital Download Podcast I debate the issue with Darryl Sparey, Business Development Director at Hotwire UK. Darryl believes that blogging is less demanding, had greater SEO benefits and is more measurable. I believe that podcasting is a more engaging form of media and attracts a higher quality audience and, consequently, is of higher business value.

Here’s what is discussed in this episode:

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