THE MARKETING ‘HOLY GRAIL’ in social media is to make a campaign go viral. Unfortunately for marketers there does not appear to be a fixed recipe. But Nancy Pon, the Vice President of Communications at Touchmedia, believes one method is to challenge the cultural norms. Inspired by Timothy Ferriss’ ‘The 4-Hour Work Week’, her team created&hellip

THE MARKETING ‘HOLY GRAIL’ in social media is to make a campaign go viral. Unfortunately for marketers there does not appear to be a fixed recipe. But Nancy Pon, the Vice President of Communications at Touchmedia, believes one method is to challenge the cultural norms. Inspired by Timothy Ferriss’ ‘The 4-Hour Work Week’, her team created&hellip

THE MARKETING ‘HOLY GRAIL’ in social media is to make a campaign go viral. Unfortunately for marketers there does not appear to be a fixed recipe. But&nbsp;Nancy Pon, the Vice President of Communications at Touchmedia, believes one method is to challenge the cultural norms. Inspired by Timothy Ferriss’ ‘The 4-Hour Work Week’, her team created&amp;hellip

To Go Viral in China Challenge the Cultural Norms – Nancy Pon

ClarkMorgan Insights is a collection of short 3 to 7 minute videos with China and Asia-Pacific-based business leaders who discuss the intricacies of doing business within the region. Interviews are filmed on the streets, lane ways and boardrooms of the region's bustling cities, of Shanghai, Singapore, Sydney and others.
ClarkMorgan Insights are filmed by the team at ClarkMorgan Ltd, a corporate training company with offices in Australia and China. ClarkMorgan Ltd works with multinational companies who have operations across Asia-Pacific.
For more information on ClarkMorgan, go to http://www.clarkmorgan.com

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ClarkMorgan Insights is a collection of short 3 to 7 minute videos with China and Asia-Pacific-based business leaders who discuss the intricacies of doing business within the region. Interviews are filmed on the streets, lane ways and boardrooms of the region's bustling cities, of Shanghai, Singapore, Sydney and others. ClarkMorgan Insights are filmed by the team at ClarkMorgan Ltd, a corporate training company with offices in Australia and China. ClarkMorgan Ltd works with multinational companies who have operations across Asia-Pacific. For more information on ClarkMorgan, go to http://www.clarkmorgan.com

ClarkMorgan Insights is a collection of short 3 to 7 minute videos with China and Asia-Pacific-based business leaders who discuss the intricacies of doing business within the region. Interviews are filmed on the streets, lane ways and boardrooms of the region's bustling cities, of Shanghai, Singapore, Sydney and others.
ClarkMorgan Insights are filmed by the team at ClarkMorgan Ltd, a corporate training company with offices in Australia and China. ClarkMorgan Ltd works with multinational companies who have operations across Asia-Pacific.
For more information on ClarkMorgan, go to http://www.clarkmorgan.com

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To Go Viral in China Challenge the Cultural Norms – Nancy Pon

To Go Viral in China Challenge the Cultural Norms – Nancy Pon