Product Launch Hazzards – The Right Things in the Right Order with the Right Resources for Your Retail Success

To NDA or Not To NDA


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Here you are, with a great idea or invention and wanting to explore business opportunities with another company to expand your brand. Then suddenly, when you propose a legally-binding non-disclosure agreement (NDA) at the infancy of the negotiation stages, often even before your initial consultation with them, all communication with them stops. While you should seek proper legal counsel to make sure all terms within the contract are fair, and that first step alone takes up so much time, money and effort—one of the most important lessons we’ve learned through our many years of practical experience as product innovators is that NDAs almost always slow or stop negotiations if you propose them first. Despite its popularity, filing an NDA, also known as secrecy agreement (SA), confidential disclosure agreement (CDA), or proprietary information agreement (PIA) has its drawbacks. It can sow distrust between parties, foiling a mutually beneficial relationship before it matures. Learn how NDA’s can put you in the wrong position for getting your idea presented in an open-minded standpoint, and discover smarter ways to protect your intellectual property with or without an NDA. 

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Product Launch Hazzards – The Right Things in the Right Order with the Right Resources for Your Retail SuccessBy Tracy Hazzard, Tom Hazzard & Guest Experts

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