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To Niche or Not to Niche: Finding YOUR Real Estate Path
Ever wonder if you should specialize in real estate, or try to serve everyone? 🤔 This week on TUF Coffee Shop Talk, I'm tackling the age-old question: "To Niche or Not to Niche!"
I'm sharing my own journey of exploring a niche (and why I ultimately chose a broader, yet intentional, focus), and breaking down the real pros and cons of both specializing and being a generalist. We'll dive into what type of business you want to run, how to gauge your market, and why passion is key to avoiding burnout. Plus, I'll reveal why building strategic referral partnerships is your ultimate secret weapon for consistent business, no matter your approach.
Learn how to define your market focus, serve your clients with integrity, and build a business that truly lights you up. Tune in to find your unique path to success!
Timestamped Key Topics:
0:15: The central question: To niche or not to niche?
1:18: Defining what niching means in real estate.
2:24: Rhonda's personal journey of considering a niche (acreages) and why she chose not to strictly specialize.
4:10: The benefits (pros) of having a clear niche in real estate.
6:47: The downsides (cons) and fears associated with niching, including market vulnerability and burnout.
10:56: It's a personal choice: Not every agent needs to niche down.
11:48: Rhonda's current intentional approach (3 property types) and focus on clients.
12:04: The critical rule: "Just because you're licensed doesn't mean you should" (e.g., commercial real estate).
13:08: Steps to identify your passion and strategically define your market focus.
17:31: The power of strategic referral partnerships and how they make business easier.
Like what you hear? I would love to hear from you [email protected]
Don't forget to subscribe!! I love to see my following grow, makes my heart happy!
Follow me @ Instagram ~ Facebook
TUF Institute Website (Client courses, coaching an TUF Collaborative membership) ~ https://www.tufinstitute.com/
Subscribe to my newsletter http://rhondalavoie.exprealty.com/newsletter
View all episodes
By Rhonda LavoieEver wonder if you should specialize in real estate, or try to serve everyone? 🤔 This week on TUF Coffee Shop Talk, I'm tackling the age-old question: "To Niche or Not to Niche!"
I'm sharing my own journey of exploring a niche (and why I ultimately chose a broader, yet intentional, focus), and breaking down the real pros and cons of both specializing and being a generalist. We'll dive into what type of business you want to run, how to gauge your market, and why passion is key to avoiding burnout. Plus, I'll reveal why building strategic referral partnerships is your ultimate secret weapon for consistent business, no matter your approach.
Learn how to define your market focus, serve your clients with integrity, and build a business that truly lights you up. Tune in to find your unique path to success!
Timestamped Key Topics:
0:15: The central question: To niche or not to niche?
1:18: Defining what niching means in real estate.
2:24: Rhonda's personal journey of considering a niche (acreages) and why she chose not to strictly specialize.
4:10: The benefits (pros) of having a clear niche in real estate.
6:47: The downsides (cons) and fears associated with niching, including market vulnerability and burnout.
10:56: It's a personal choice: Not every agent needs to niche down.
11:48: Rhonda's current intentional approach (3 property types) and focus on clients.
12:04: The critical rule: "Just because you're licensed doesn't mean you should" (e.g., commercial real estate).
13:08: Steps to identify your passion and strategically define your market focus.
17:31: The power of strategic referral partnerships and how they make business easier.
Like what you hear? I would love to hear from you [email protected]
Don't forget to subscribe!! I love to see my following grow, makes my heart happy!
Follow me @ Instagram ~ Facebook
TUF Institute Website (Client courses, coaching an TUF Collaborative membership) ~ https://www.tufinstitute.com/
Subscribe to my newsletter http://rhondalavoie.exprealty.com/newsletter