Sales, in its traditional form, is becoming less relevant as technology has made information more accessible and the economy has become more diverse. However, the authors argue that “non-sales selling” has become ubiquitous and that we are all engaged in the act of moving others – from doctors to teachers to entrepreneurs. The sources explore three key qualities that are important for moving others: attunement, buoyancy, and clarity. The authors then explore how these qualities can be developed and implemented in real-life scenarios. The sources also suggest that “servant selling” – a philosophy of serving others first and selling second – is the key to success in today’s business world.