Perhaps it's our popular culture, but the business of selling has gotten a terrible reputation.  Whether it’s Willy Loman trying to be “well liked,” or Harold Hill hoodwinking people from town to town, or Alec Baldwin's character of Blake in David Mamet's’ Glengarry Glen Ross, we've seen selling portrayed as as one of the least trustworthy endeavors. Even lower on the scale than members of congress. 

Selling in the 21st century is very different.  No longer is it about sleaze and closing.  Today it’s about science, persuasion and information. Selling is something we all do in our personal lives, and in our professional lives; even if we are not in the business of sales. Best selling author Daniel Pink, takes us inside this reality in To Sell Is Human: The Surprising Truth About Moving Others.

My conversation with Daniel Pink: