How important is Wikipedia in the PR world? Luckily we brought on the person who wrote the book on that very topic! Rhiannon Ruff is the author of "Wikipedia & Crisis Communications" and we explore and break down the evolution of Wikipedia; how important it is for your clients; and how to navigate the clunky and laborious process of editing a page. Terri Huggins Hart, freelance journalist, also joins this week where we talk about her favorite ways to with PR pros. Enjoy!