Welcome back to What’s NEXT, the podcast exploring the technology of the future. This week’s episode is the last in a series of podcasts recorded during Tech Open Air 2019, where we hosted the TOA Podcast Studio to explore the human stories behind tomorrow's groundbreaking innovations.

In this episode, Severin Matusek of Samsung NEXT speaks with Karim El-Jisr, chief innovation officer at The Sustainable City Institute, about how the global financial crisis inspired the creation of a sustainable city in a desert. Listen in for a discussion of how sustainability can make economic sense, while also considering cultural context in urban design.