[31:05] Robert Lavigne, The Digital Grapevine, Digital Strategist and Podcaster moved from Toronto, Ontario Canada 99 km to Brantford, birthplace of the telephone and legendary #99 Wayne Gretzky.

What started as an exercise in brand building and a series of individual topics in Robert’s new hometown became a humbling learning experience of 100 podcasts, 100 conversations over 2 years that weaved together stories that transformed him and helped bring their community closer together. Robert shares his experience and also how the series concluded with an interview with a man who represents community - Walter Gretzky, affectionately known as "Canada's Hockey Dad," father of #99 and Lord Mayor of Brantford. The City of Brantford recently recognized Robert for all his efforts.