Fake science, front groups and the promise of happiness: uncover the tactics used by the tobacco and alcohol industries to market their products, particularly to vulnerable populations, as well as ways to counter them.

In this podcast, Cary Adams, CEO of UICC, is joined by Dr Adriana Blanco Marquizo, Head of the Secretariat of the WHO Framework Convention on Tobacco Control, and Maik Dunnbier, Director of Strategy and Advocacy at Movendi International.

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