Big tobacco cannot ignore the rise and potential of cannabis as a replacement for tobacco, but what is their right to win? What are some challenges that big tobacco companies face when entering or considering the cannabis industry? This panel will delve into the ethical considerations and historical backdrop. Drawing comparisons in trade, production, and taxation across these industries, the conversation will spotlight strategic alliances, product innovation partnerships, and shifts in consumption techniques. This will shed light on the unfolding dynamics between traditional sectors and the emerging cannabis industry.

Language: English 

Speakers

• Lily Temperton (Moderator), Tocar Strategic Advisors/ Hanway, Partner
• Paul Furfaro (Speaker), Village Farms International, Senior Vice President, Strategy
• Deepak Anand (Speaker), Vancouver Island University
• Ricardo Gaeda (Speaker), Lawrence Stephens Limited, Director, Head of Regulatory Solutions
• Nick Kenny (Speaker), KBS, Director