Shem Baldeosingh Director GINN – The Global Institute for Novel Nicotine

Thomas Schmid interviews Shem Baldeosingh, the director of the Global Institute for Novel Nicotine (GINN). Shem discusses GINN’s foundation in 2024, its mission to promote safer nicotine products, and its evolution into a structured organization with global influence.

He highlights GINN’s advocacy for non-combustible and non-vaping products like oral nicotine pouches and mentions significant markets including Spain and Saudi Arabia. The discussion also covers regulatory challenges, regional dynamics, and future opportunities in Asia and indeed around the world, emphasizing the importance of standards, regulatory engagement, and consumer protection.

Shem addresses innovations in nicotine delivery formats and urges policy makers and industry leaders to anchor decisions in comparative risk and consumer behavior data to build trust and credibility in the emerging nicotine sector.