Allen Liao - China's New Oral Nicotine Rules – And What They Mean for the Industry

In this episode, Thomas Schmid interviews Dr. Allen Liao, founder of Tobacco China Online, about China's groundbreaking regulations on oral nicotine products that took effect in January 2025. The new framework—covering everything from nicotine pouches to nicotine patches—came with no transition period, catching many smaller manufacturers off guard. Liao explains why the government moved so swiftly, how the rules will reshape the entire supply chain, and what it means for local companies. While some businesses may face closure or consider relocating their production overseas, Liao assures that this is not the end of China’s oral nicotine sector. Far from it. The bulk of suppliers and manufacturers will see this as an opportunity in a standardized, fully regulated market.