Images form 64% of all website data & have a high correlation to page load time. Optimizing image delivery through compression alone is a daunting task. Using HTTP2's superpowers, we can optimize images to ship faster, increasing the perceived performance and initiating users' emotional responses to visuals earlier. HTTP2-powered image delivery leads to lower bounce rates and higher conversions. More info at: https://fronteers.nl/congres/2016-spring/sessions/save-the-day-with-http2-image-loading-by-tobias-baldauf