January 23, 2024

Toby Coulthard (CPO at Phrasee) on Bringing Technical Expertise and Commercial Strategy to Product Leadership

29 minutes

In this episode, Toby Coulthard, the Chief Product Officer of Phrasee, shares his unique insights on marketing technology, given his blend of deep technical knowledge, commercial strategy, and executive product management. He shares how Phrasee is disrupting content creation with its blend of computational linguistics, data science, and robust experimental designs. The conversation also delves into the evolving question of “what is brand identity in the age of AI?”, the challenges in market expectations, AI's role in businesses, and the value of building differentiated product architectures. Toby discusses his transition from a commercial to a product role, emphasizing customer centricity, agility, effective communication, and enduring passion as keys to advancing in a tech career.

(00:59) What Phrasee Does
(03:08) Phrasee's Impact on Brands and Consumers
(06:10) Brand Identity and Personalized Communication
(08:07) Evolution of Marketing Technology
(09:10) Toby's Journey in Tech
(12:17) Bridging the Gap Between Current State and Art of The Possible
(14:12) AI in The Enterprise
(18:12) Product Development and Customer Understanding at Phrasee
(24:28) Career Advice

Stay tuned through the end of the show (26:55) to learn: