Toby sits down with Henrik Werdelin and Nicholas Thorne, co-authors of Me, My Customer, and AI, to interrogate the optimistic thesis at the heart of their book, and the paradoxes it reveals. From donkeycorns to Dunbar numbers, this session explores what happens when everyone is an entrepreneur, and no one stands out.

Details in the episode:

• Why founder–customer fit matters more than product–market fit
• The illusion of scale and the power of intimacy
• Donkeycorns, not unicorns: redefining success in the AI era
• The creative danger of agreeable AI (and why we need disagreeable bots)
• What it means to “solve small” and why feedback loops must get weird

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