In this opening episode of the TOD Dream House Reno series, I’m walking you through the threshold moment of business — the death of the old Tara On Demand website, and together we're opening the space to plant the new, gayer, glitter-covered foundation.

In this episode, I walk & talk us through:

The Threshold 🌀 We're honouring what the old website held + what is being released

The Vision 🌀 Why this new build, why now, and what's changed

The Blueprint 🌀 The architecture, layout, and metaphors of the new site

The Spark 🌀 “Match My Freak” as an invitation, archetype, and calling card

The Ritual 🌀 Burning it down, laying flowers, and stepping into the next version TOD

Step through the portal with me by checking out the Craft Room, live now: https://taraondemand.ca/blog/