Description:

Welcome to Today in Multifamily Housing, where we keep you ahead of the curve in apartment development, management, and investment. In this episode, hosts Alex and Jen dive deep into the latest multifamily developments and a groundbreaking report that's reshaping how we think about amenities.

This episode is brought to you by Sunrise Signs, where every sign tells a story — including yours. Want multifamily signage that supports your timeline and reflects your property's vision? Visit sunrisesigns.com to get started.

Episode Highlights:

🏗️ Major Development News:

• Urby breaks ground on 345-unit luxury tower in Hoboken, NJ, featuring world-class landscape design by Notre Dame Cathedral architect Bas Smets
• Better Housing Coalition launches $60M Colbrook Community in Chester, VA - transforming a historic Green Book motel site into 160 affordable homes
• JLL arranges $131M bridge loan for Northern New Jersey multifamily property
• Market confidence continues to strengthen across the sector

📱 Technology Revolution:

• Deep dive into Rently's 2025 Smart Apartment Trends Report
• 58% of renters would sacrifice pools and gyms for smart home technology
• Safety drives demand: 41% want smart tech primarily for security, not convenience
• Premium pricing power: 65% willing to pay extra, 52% comfortable with $20+ monthly increase
• The trust gap: Only 9% fully trust smart technology without reservations

Key Takeaways:

• The multifamily sector spans from luxury lifestyle brands to critically needed affordable housing
• Smart home technology is rapidly becoming a baseline expectation, not a luxury amenity
• Operators must balance robust security features with resident privacy concerns
• The definition of "premium amenity" is shifting from physical spaces to digital experiences

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