Episode Description:

Welcome to Tuesday's edition of Today in Multifamily Housing, your daily source for the most important news and insights from the multifamily real estate industry. Join hosts Alex Johnson and Casey Reynolds as they break down the key developments shaping the rental housing market today.

📈 What We're Covering:

Market Performance & Trends:

• National multifamily rents surge 1.7% in Q2 2025, signaling continued market strength
• Deep dive into the evolving concessions landscape: fewer properties offering discounts, but deeper incentives for those that do
• Why today's concession strategy is fundamentally different from the 2008-2009 recession

Major Transactions & Investment Activity:

• Atlas Real Estate's luxury Orlando acquisition shows strong Sun Belt appreciation
• Hollywood multifamily portfolio trades for $23M with impressive cap rates
• Long-term Kentucky portfolio sale demonstrates steady workforce housing demand

Development & Construction News:

• Greystar's groundbreaking 2,700-bed modular construction project with University of Mississippi
• Portman's mixed-use suburban development outside Atlanta combines residential and retail
• What mixed housing starts data tells us about rental vs. for-sale market confidence

Market Outlook & Investment Trends:

• 25% reduction in apartment deliveries projected for 2025 - what this means for operators
• Jonathan Rose Companies raises $660M for ESG-focused affordable housing fund
• The future of mission-driven vs. market-rate investment strategies

🤝 Episode Sponsor:

This episode is brought to you by Sunrise Signs - where every sign tells a story, including yours.

If you're a multifamily developer, you know how chaotic signage can become when left to the last minute - missed deadlines, failed inspections, and signs that don't reflect your vision. That's why Sunrise Signs created The Developer Sign-Off Package™ - a 100% done-for-you signage system designed to get you to your Certificate of Occupancy without surprises.

From code-critical unit IDs to custom monument signs, they map every sign to your blueprints, generate a full scope and message schedule, and coordinate with your entire team. No last-minute chaos, just a seamless path to project completion.

Want signage that supports your timeline and reflects your property's value? Visit sunrisesigns.com to get started.

Sunrise Signs — Expert Project Management. Flawless Execution. Stress-Free Signage.

Release Date: July 22nd, 2025

Today in Multifamily Housing is your essential daily briefing for multifamily professionals, investors, and industry leaders who need to stay ahead of market trends and opportunities.

🎧 Listen now and stay informed on the latest multifamily housing developments that matter to your business.