Episode Description

Welcome to Today in Multifamily Housing, your essential daily briefing on the apartment industry's latest developments. In today's episode, hosts Sarah and David dive deep into "The Great Cooldown" - a fundamental market reset that's reshaping the multifamily landscape.

What You'll Learn:

🔄 The Multifamily Market Reset

• Why 2025 rent growth at just 1.3% YTD signals a healthier, more sustainable cycle
• How national occupancy holding at 94% proves demand remains remarkably strong
• The difference between a market reset and a market crash

📊 Construction Pipeline Analysis

• June's surprising 30.6% spike in multifamily starts vs. 40% drop in completions
• What mixed construction signals mean for future supply and investment opportunities
• Why developers are making bold, forward-looking bets on the 2026-2027 market

💰 Strategic Concessions Evolution

• How only 12% of properties now offer concessions, but those that do go deeper (9.3% average)
• The "surgical strategy" behind targeted discounts vs. the 2008 recession playbook
• Why this approach protects long-term asset valuations

🗺️ Regional Market Divergence

• Sunbelt struggles: Austin (-4.7%), Phoenix (-2.6%), Denver (-3.9%)
• Midwest/Northeast strength: Chicago (3.6%), Columbus (3.3%), Kansas City (3.2%)
• Where smart money is finding opportunity in today's market

💼 Follow the Money Segment

• PGIM Real Estate's $132M financing for Boston's The Viridian
• Hunt Companies' strategic acquisition of Atlanta-based Carter
• Jonathan Rose Companies' record $660M affordable housing fund closing

Sponsor Message:

This episode is brought to you by Sunrise Signs - where every sign tells a story. In a market where every detail matters, your property's story needs to be told effectively from the very first impression. From stunning monument signs that build your brand to clear wayfinding that enhances the resident experience, Sunrise Signs creates signage that does just that. Contact Sunrise Signs to tell your project's story.

Key Takeaway:

This isn't a downturn - it's a reset. The multifamily market is transitioning from rapid growth to sustainable fundamentals, creating opportunities for patient capital and operational excellence. As homeownership remains out of reach for many, the rental market is positioning for long-term strength.

Episode Question: As markets diverge between oversupplied Sunbelt and stable Northeast/Midwest regions, where would you deploy capital today - betting on high-growth market rebounds or seeking steady, predictable returns?