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Todd Greenberg: The Fight to Future-Proof Australian Cricket
This is just an excerpt. The full interview with TODD GREENBERG is available exclusively for Rampart subscribers - go to rampart.news to watch now.
Cricket Australia CEO Todd Greenberg joins Rampart’s Joe Aston for a conversation about the future of the sport and his attempt to privatise the domestic T20 Big Bash League.
Greenberg has been in sports administration for three decades, starting at the Canterbury Bankstown Bulldogs rugby league club. His leadership weathered many crises and scandals before his abrupt departure in the early days of the COVID crisis.
Now at the helm of Cricket Australia, he faces a new challenge: convincing state-based cricket associations to sell off a minority stake of their T20 Big Bash League clubs to private capital.
Greenberg maintains that privatisation in one form or another is inevitable, not only delivering hundreds of millions of dollars in new revenue but bringing new leadership into cricket.
Greenberg says the proceeds of privatisation would go towards creating a “future fund” that would underwrite the game and player salaries before the next broadcast rights deal is struck in 2031.
He also addresses a scandal that rocked CA in May, when an executive was sacked after a governance breach. Also, the looming retirement of Australia's current crop of star players who drive bumper crowds and big sponsorship deals.
Finally, Greenberg opens up about the personal challenges of leadership, his wife Lisa’s sobriety after a battle with alcohol, and his shock at seeing the rise of antisemitism in Australia.
Rampart Talks is brought to you by BHP, Ray White Commercial and Generation Life.
About Joe Aston:
Joe Aston is one of Australia's most influential commentators on business, finance and politics.
For 12 years, he struck fear into the hearts of the nation's political and corporate leaders, transforming The Australian Financial Review's Rear Window into the nation's premier daily column.
In 2024, he became a best-selling author with the publication of his first book, The Chairman's Lounge: The Inside Story of How Qantas Sold Us Out.
And in 2025, he launched Rampart, a premium subscription news publication specialising in Australian business and finance.
Follow Joe Aston on LinkedIn and X.
Follow Rampart on LinkedIn, Instagram, X, YouTube.
Rampart Talks
Producer: Eliza Harvey
Production/Editing: Mentored Studios
Commercial support: Squiz Media
View all episodes
By RampartThis is just an excerpt. The full interview with TODD GREENBERG is available exclusively for Rampart subscribers - go to rampart.news to watch now.
Cricket Australia CEO Todd Greenberg joins Rampart’s Joe Aston for a conversation about the future of the sport and his attempt to privatise the domestic T20 Big Bash League.
Greenberg has been in sports administration for three decades, starting at the Canterbury Bankstown Bulldogs rugby league club. His leadership weathered many crises and scandals before his abrupt departure in the early days of the COVID crisis.
Now at the helm of Cricket Australia, he faces a new challenge: convincing state-based cricket associations to sell off a minority stake of their T20 Big Bash League clubs to private capital.
Greenberg maintains that privatisation in one form or another is inevitable, not only delivering hundreds of millions of dollars in new revenue but bringing new leadership into cricket.
Greenberg says the proceeds of privatisation would go towards creating a “future fund” that would underwrite the game and player salaries before the next broadcast rights deal is struck in 2031.
He also addresses a scandal that rocked CA in May, when an executive was sacked after a governance breach. Also, the looming retirement of Australia's current crop of star players who drive bumper crowds and big sponsorship deals.
Finally, Greenberg opens up about the personal challenges of leadership, his wife Lisa’s sobriety after a battle with alcohol, and his shock at seeing the rise of antisemitism in Australia.
Rampart Talks is brought to you by BHP, Ray White Commercial and Generation Life.
About Joe Aston:
Joe Aston is one of Australia's most influential commentators on business, finance and politics.
For 12 years, he struck fear into the hearts of the nation's political and corporate leaders, transforming The Australian Financial Review's Rear Window into the nation's premier daily column.
In 2024, he became a best-selling author with the publication of his first book, The Chairman's Lounge: The Inside Story of How Qantas Sold Us Out.
And in 2025, he launched Rampart, a premium subscription news publication specialising in Australian business and finance.
Follow Joe Aston on LinkedIn and X.
Follow Rampart on LinkedIn, Instagram, X, YouTube.
Rampart Talks
Producer: Eliza Harvey
Production/Editing: Mentored Studios
Commercial support: Squiz Media