Todd Hockenberry returns to the Cold Star Project to share his experience with and views on how to make inbound marketing effective for service organizations.  

While many service companies believe they understand their ideal customer avatar and buyer's journey, the fact is they're often irritating their best customers. What those customers want is not what the company believes they do--or what the organization wants to "push."  

Todd Hockenberry is the author of "Inbound Organization: How to Build and Strengthen Your Company's Future Using Inbound Principles."  Learn more about Top Line Results and Todd through this Welcome Link:

https://www.top-line-results.com/cold

Talk to Cold Star: https://coldstartech.com/bookcall