Todd Hockenberry is on the Cold Star Project to share his experiences with growing industrial manufacturing firms through effective inbound marketing. He has many valuable stories to share about improving your results.  

Being overly focused on the product results in a way of thinking about your business that stops sales from happening. There is far more going on in your buyer's mind than wondering about a list of features.  

Todd's way of thinking about industrial manufacturing marketing begins with answering the question, "How does the buyer of this product actually buy?" And that leads to the strategy, then the tactics through the right inbound marketing content. The details of the situation around the buying decision are the key to this content, not features.  

Todd Hockenberry is the author of "Inbound Organization: How to Build and Strengthen Your Company's Future Using Inbound Principles." 

Learn more about Top Line Results and Todd through this Welcome Link: https://www.top-line-results.com/coldstarproject 

Talk to Cold Star: https://coldstartech.com/bookcall