Todd Kaufman is the Co-Founder and CEO of Test Double. Test Double is a software agency offering consulting services in development, product management, and infrastructure. Their experienced consultants embed with your team and help solve problems from strategy to execution. 

Todd has been a software engineer for over 25 years, focusing on building systems that deliver business value and scale without excessive costs. Prior to Test Double, Todd worked as a Vice President at Pillar Technology. 

In this episode, you’ll learn:

• How to secure speaking engagements by building your personal brand. 
• The value of organic relationship building to procuring initial client engagements. 
• How an Employee Stock Ownership Plan (ESOP) can attract and retain top talent. 
• An overview of the tactical steps to set up an ESOP, the upfront costs, and long term benefits. 
• How strict profit margin goals can help you avoid layoffs and stay competitive by investing money back into the business. 

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