When Todd Smith launched one of Texas’ earliest appellate blogs in 2006 he wasn’t chasing traffic. He was building credibility as a young lawyer striking out on his own. In this conversation Todd joins Kevin to talk through the early days of legal blogging, how publishing shaped his reputation in a niche field and why he still sees blogs as a lawyer’s most durable online home. They get into the changing landscape of legal content, the rise of AI and the value of owning your platform. Todd also shares what he’d tell any law student or young lawyer thinking about writing in public.